How to Start a Print-On-Demand Business with Printful (No Inventory Required
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Hey Dreamboat!
Are you ready to start an online business but don’t want to deal with the hassle of inventory or upfront costs? That’s where Printful comes in! Printful is a print-on-demand (POD) service that allows you to sell custom-designed products without ever having to buy or hold any stock.
In this post, I’ll show you exactly how to start a print-on-demand business with Printful and make money by selling products like t-shirts, hoodies, mugs, and more—without the headache of inventory or shipping.
What Is Print-On-Demand?
Print-on-demand is a business model where you design custom products (like apparel, accessories, or home decor), but the products are only created once a customer places an order. This means you don’t need to buy bulk inventory or worry about shipping—it’s all handled by a third-party provider, like Printful.
Here’s how it works:
- You create a design for a product (like a t-shirt or mug).
- List the product in your store (you can connect Printful to platforms like Shopify, Etsy, or WooCommerce).
- A customer places an order, and Printful prints your design on the product.
- Printful ships the product directly to the customer, and you earn the profit.
The best part? You only pay for the product once you make a sale, so there’s no risk of buying inventory that doesn’t sell.
Step 1: Set Up Your Online Store
First things first, you’ll need an online store to sell your custom products. You can use platforms like Shopify, Etsy, or WooCommerce to create your store, and Printful integrates seamlessly with all of these.
Why Shopify? Shopify is my go-to recommendation for beginners because it’s super user-friendly, and you can set up your store in just a few steps. You can sign up for a free trial of Shopify here.
Step 2: Connect Printful to Your Store
Once your store is up and running, it’s time to connect Printful. Here’s how:
- Create a free account on Printful here.
- Sync your products between Printful and your store.
Printful will automatically handle the product fulfillment and shipping whenever a customer orders from your store.
Step 3: Create Your Product Designs
Now it’s time to get creative! Printful offers a wide range of customizable products, from clothing to accessories to home decor. You can create your own designs using tools like Canva or hire a designer on Fiverr (check out the Fiverr affiliate link if applicable!).
If you’re not sure what to design, here are some ideas:
- Inspirational quotes: People love t-shirts, mugs, and prints featuring motivational quotes.
- Cute illustrations: Fun, quirky illustrations make great designs for tote bags, phone cases, or throw pillows.
- Niche-specific designs: Focus on a specific niche, like fitness, pets, or travel, to create designs that resonate with a specific audience.
Step 4: Set Your Prices and Profit Margins
With Printful, you pay the base cost of the product (which includes printing and shipping) only when you make a sale. The key to making money is setting your prices high enough to cover these costs while leaving room for profit.
For example:
- If a t-shirt costs $15 from Printful, and you sell it for $30, your profit will be $15.
Make sure to do some market research to ensure your prices are competitive but still profitable.
Step 5: Promote Your Print-On-Demand Store
Now that your products are live, it’s time to start driving traffic to your store. Here are a few ways to promote your Printful store:
- Pinterest: Create eye-catching pins featuring your designs and link them to your store.
- Instagram: Post product photos, behind-the-scenes shots of your design process, and use relevant hashtags.
- Facebook Ads: Run targeted ads to people who are interested in your niche (like dog lovers, fitness enthusiasts, etc.).
- Email marketing: Start building an email list and send updates when you release new products or run special promotions.
Wrapping It Up
Starting a print-on-demand business with Printful is one of the easiest ways to break into eCommerce without the hassle of managing inventory. You can create custom products, list them in your store, and Printful takes care of the rest—printing, shipping, and handling customer service.
If you’re ready to start your own POD business, sign up for Printful here and get your Shopify store set up.